Maria Nila's Selfridges Pop Up. An engaging, immersive, interactive brand moment.
We were commissioned to create a pop-up retail display for Maria Nila at Selfridges, evolving the original Shampoo Factory concept that we developed with them for Liberty. The aim of the pop up was to bring the brand to life in a playful, engaging way that highlighted its commitment to sustainability.
At the heart of the space was an interactive Plinko machine, designed to invite participation and add a sense of fun. Customers dropped tokens into the machine, creating a light-touch moment that made the brand feel more accessible and memorable.
We delivered the project entirely in-house, from concept and design to build and installation. The result was a compact, visually distinctive display that used tactile design and simple interaction to communicate Maria Nila’s values and engage customers directly at the point of sale.
