Harrods for Reflex
Design, 3D Rendering, Production and Installation
Recreation of Harrod's original stall riser signage and transom detailing
Harrods' contractor Reflex approached us to help with the recreation of the brass signage and transom detailing that once adorned the Brompton Road windows.
![Tony G Creative Production House Harrods 30]( https://www.tonyg.co.uk/assets/images/_N01/Tony-G-Creative-Production-House-Harrods-30.jpg 320w, https://www.tonyg.co.uk/assets/images/_N02/Tony-G-Creative-Production-House-Harrods-30.jpg 640w, https://www.tonyg.co.uk/assets/images/_N03/Tony-G-Creative-Production-House-Harrods-30.jpg 1280w, https://www.tonyg.co.uk/assets/images/_N04/Tony-G-Creative-Production-House-Harrods-30.jpg 1920w, https://www.tonyg.co.uk/assets/images/_N05/Tony-G-Creative-Production-House-Harrods-30.jpg 2240w )
From archive photos we produced hand drawn flat illustrations which we then turned into digital 3D models. Sections of these were then 3D printed in house and checked with on-site architects for style and fit over the complex curves of the window joinery.
![Harrods Screen 3a]( https://www.tonyg.co.uk/assets/images/_N01/Harrods-Screen-3a.jpg 320w, https://www.tonyg.co.uk/assets/images/_N02/Harrods-Screen-3a.jpg 640w, https://www.tonyg.co.uk/assets/images/_N03/Harrods-Screen-3a.jpg 1280w )
![IMG 4647 3]( https://www.tonyg.co.uk/assets/images/_N01/IMG_4647-3.jpg 320w, https://www.tonyg.co.uk/assets/images/_N02/IMG_4647-3.jpg 640w, https://www.tonyg.co.uk/assets/images/_N03/IMG_4647-3.jpg 1280w, https://www.tonyg.co.uk/assets/images/_N04/IMG_4647-3.jpg 1920w, https://www.tonyg.co.uk/assets/images/_N05/IMG_4647-3.jpg 2240w )
Illustration rendered in Cinema 4D
![Tony G Creative Production House Harrods 16]( https://www.tonyg.co.uk/assets/images/_N01/Tony-G-Creative-Production-House-Harrods-16.jpg 320w, https://www.tonyg.co.uk/assets/images/_N02/Tony-G-Creative-Production-House-Harrods-16.jpg 640w, https://www.tonyg.co.uk/assets/images/_N03/Tony-G-Creative-Production-House-Harrods-16.jpg 1280w )
Once approved, final digital 3D models were supplied to Reflex for large scale 3D print production from which moulds were produced. The final pieces were cast from brass in Italy and shipped back for Reflex to install.
![Tony G Creative Production House Harrods 04]( https://www.tonyg.co.uk/assets/images/_N01/Tony-G-Creative-Production-House-Harrods-04.jpg 320w, https://www.tonyg.co.uk/assets/images/_N02/Tony-G-Creative-Production-House-Harrods-04.jpg 640w, https://www.tonyg.co.uk/assets/images/_N03/Tony-G-Creative-Production-House-Harrods-04.jpg 1280w )
![Tony G Creative Production House Harrods 07]( https://www.tonyg.co.uk/assets/images/_N01/Tony-G-Creative-Production-House-Harrods-07_2022-02-17-115213_ehki.jpg 320w, https://www.tonyg.co.uk/assets/images/_N02/Tony-G-Creative-Production-House-Harrods-07_2022-02-17-115213_ehki.jpg 640w, https://www.tonyg.co.uk/assets/images/_N03/Tony-G-Creative-Production-House-Harrods-07_2022-02-17-115213_ehki.jpg 1280w )
![Tony G Creative Production House Harrods 24]( https://www.tonyg.co.uk/assets/images/_N01/Tony-G-Creative-Production-House-Harrods-24.jpg 320w, https://www.tonyg.co.uk/assets/images/_N02/Tony-G-Creative-Production-House-Harrods-24.jpg 640w, https://www.tonyg.co.uk/assets/images/_N03/Tony-G-Creative-Production-House-Harrods-24.jpg 1280w )