Timely window graphics for a timeless collection
Through their partnership with the Ministry of Defence, Bremont have become the sole luxury watch producer allowed to use the signs, symbols and heraldic badges of all three military services. To coincide with the first time that civilians could purchase official Bremont Military timepieces, along with the release of a new military inspired range, the British watch manufacturer worked with us to develop a celebratory window scheme for all stores in the UK, Hong Kong and New York.
Understanding the special relationship Bremont has with HMAF was critical in devising a scheme that was both respectful of the heritage and effective in bringing attention to the collection. Using the three colours of the signature watch bands as inspiration for ribbon, we created a collection of printed super-size medals on different substrates. Images of the watch backs featuring three heraldic badges were used for medal faces, and they were either hung in the windows or installed onto glass.
In addition, the scheme required implementation overseas. Our project management team were able to liaise with local agencies to both the New York and Hong Kong store, meaning that minimal install personnel were flown out and the project was completed economically.
