An elegant concession, designed, made and installed at Liberty London by the TonyG team
Inspired by Art Deco aesthetics and timeless design, Bienaimé’s new space brings elegance, heritage, and modern craftsmanship into perfect harmony. From concept to final installation, in collaboration with Cécilia Mergui, owner, and Samuel Gearing from SG Brands UK, we designed each piece and tailored it to elevate the customer experience and reflect the artistry behind the luxury perfumery.
The alcoves were hand machined with shapes that were reflected in the detail of the lower doors on the units. The addition of beading created a thoughtful detail, aligning with the brand's elegant and timeless identity.
A window seat was seamlessly integrated into the structure, inviting visitors to pause and become fully immersed in the Bienaimé experience, whilst solid brass branding details ensured the logo could to be seen at every access point and added to the hermogenous feel across the concession.
